SiG’s three values are Inspire | Integrity | Ikigai.
The first two are fairly self-evident but people sometimes ask to know more about Ikigai, a Japanese phrase meaning reason to live or purpose in life. This article published in The Times explains how Ikigai is becoming a new life-style mantra around the world.
Forget the grand plan. The Japanese life philosophy that focuses on the small stuff is the new lifestyle mantra
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