The first of Deloitte’s Route to Market training days were successfully held in London in December with 29 delegates from a total of 13 different beneficiaries.
The course consisted of presentations from expert partners Deloitte as well as breakout sessions where groups of beneficiaries were able to practise the tools and techniques that they were shown during the presentations.
Subjects covered included an overview of the market opportunities in aerospace and defence, how to identify and prioritise opportunities as well as understanding the buying process. Breakout exercises helped beneficiaries identify where key decisions are made in the buying process and where and how these could be influenced.
Delegates then focussed on how to take these opportunities forward by capturing customer needs, assessing competitive positioning and developing and defining a winning value proposition.
Derby-based AGC AeroComposites has a blue chip customer list and plans substantial growth. The company develops and manufactures complex, high-precision, fabricated and machined metallic components and assemblies for the aerospace and power generation industries.
Alistair Burns, general manager of AGC AeroComposites Derby, said: ”The course was most valuable in understanding the needs and beliefs of stakeholders. I’d recommend it particularly for Deloitte’s subject knowledge.”
Said SiG procurement specialist Amanda Doyle: “The breakout sessions and presentations back to the group were well received by the beneficiaries with great involvement by all in attendance. It was great to see such enthusiasm and genuine interest from all beneficiaries.”